National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Marketing Communications of the Firm XY, s.r.o.
Michulková, Aneta ; Čempel, Radovan (referee) ; Chlebovský, Vít (advisor)
This thesis helps to understand the problems of marketing communication in business-to-business market. The main intention is to show the theoretical background on the example of real company called XY, s. r. o. The author tried to get familiar with the current company marketing communications and applied the theoretical knowledge, especially in the proposals to improve this communication.
Marketing Communications of the Firm XY, s.r.o.
Michulková, Aneta ; Čempel, Radovan (referee) ; Chlebovský, Vít (advisor)
This thesis helps to understand the problems of marketing communication in business-to-business market. The main intention is to show the theoretical background on the example of real company called XY, s. r. o. The author tried to get familiar with the current company marketing communications and applied the theoretical knowledge, especially in the proposals to improve this communication.

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